Planning a large scale event such as a wedding can be overwhelming for even the most organised and excited couples. This guide has been produced to help you navigate through the process of imagining, discussing and planning your florals.
Peachy midsummer wedding
Tunbridge Wells
THE BRIEF: this was one of the most pleasing weddings I flowered in 2024 at The Beacon. The brief was clear, fresh, and with plenty of room for manoeuvre. The bride loved Dahlias, and I was hopeful the British season would have started by the time the wedding came round. I would’ve used almost 100% Dahlias if they had been available, but unfortunately, after a cool, wet spring and mixed summer the Dahlia season hadn’t really established.
This is where time taken to get to know a couple and their brief is invaluable; I knew their tastes and personal requirements, I knew how they would respond to issues as they arose, allowing me to act on their behalf throughout the planning and ordering process.
Dahlias are strong personalities - they have a distinctive shape and strong colour. This encouraged the use of open Roses, Gerbera and Calla within the designs. Both bride and groom were forward thinking and modern, enjoying a twist of classic style that ran throughout their day.
DESIGNS + LOGISTICS: wedding bouquet, three maids posies, two buttonholes, 10 table compotes, 50 bud vases. Delivery, set up and collection.
COST: £3000
NOTES: a local wedding, no installations, single delivery, no freelancer team requirements, seasonal flowers
London
Minimalist spring wedding
THE BRIEF: from the start it was clear to me that this wedding would allow me to flex my creative muscles, requiring imagination and vision, as well as the skills, logistical knowledge and team to execute to perfection. The client wanted to experience their wedding with a sense of joy. Wonderfully for me, this meant carefully appointing specific suppliers that were given great trust and agency, working creatively and collaboratively to bring about a vision that would both satisfy the clients’ hopes as well as surpass them. The dusty old interior of the Heritage Art Centre in Bow was the backdrop for the whole day, from welcome drinks, to ceremony and into the night.
When you step inside the HAC, the space feels vast and ancient. You can feel the life that this old church has witnessed, and the time and care so many have spent in its upkeep. For an artist it provides an exciting canvas; both open and ready for interpretation whilst utterly emotive and inspiring of particular designs and direction.
The client wanted a mixture of designs, ranging from clean, simple, organic crepe shapes to a wild, overgrown foliage moment on the Chancel ironwork.
DESIGNS + LOGISTICS; wedding bouquet, two maids posies, four buttonholes, Chancel installation, three crepe paper installations, three smaller installations highlighting other areas throughout the space, 60 table vases of Callas, five clear plinth designs. Delivery, set up, van hire, team of four professional florists, accommodation, pack down.
COST: £12,000
NOTES: a striking brief in a dry-hire venue requiring detailed and precise planning, thorough communication and collaboration between all suppliers
